In this guide, we’ll show you exactly how to set up each method, including using a VPN service to work around adverts, as well as installing an ad-blocking browser extension. We’ve compared each method based on its reliability, price, device compatibility, and set-up difficulty to help you decide which option is best for you. ![]() We’ve found five different ways to block all types of YouTube ads. These include in-stream ads that play before or during a video and cannot be skipped, as well as static on-page ads that appear on the page while the video is playing. However, YouTube displays many types of ads that often interrupt video streaming. YouTube relies on advertising to fund its free service. Start streaming YouTube: You won’t see any video or on-page YouTube adverts on any device.įor more in-depth instructions, see the dedicated section of this guide.Download the VPN app and connect to the Albania VPN server.Sign up for a VPN service that has servers in Albania: We recommend ExpressVPN as it has fast speeds and comes with a 30-day money-back guarantee.Whether Google decides to turn this latest experiment into something permanent is unknown, but don't be surprised if it sticks around and becomes more than just a warning.Quick Guide: How to Watch YouTube Without Ads There was a trial earlier this year that restricted 4K content to Premium subscribers, and another that offered a higher bitrate " 1080p Premium" option to subs. Google does often carry out YouTube experiments. However, the $7.96 billion that came from ads in the fourth quarter of 2022 was down almost 8% year-on-year as the whole online advertising industry slumped. ![]() The Reg notes that YouTube brought in $29.2 billion from ad revenue in 2022, an increase from the $28.8 billion it generated the year before, making up over 11% of Google's annual revenue. While most online companies make their revenue from ads, some complain that YouTube has gone too far, citing its increasing number of unskippable and extended mid-roll ads. "Ad blocker detection is not new, and other publishers regularly ask viewers to disable ad blockers." "We're running a small experiment globally that urges viewers with ad blockers enabled to allow ads on YouTube or try YouTube Premium," they said. A Google spokesperson expanded on this in a statement to IGN. The moderators of the YouTube subreddit wrote that an employee had confirmed the ad-blocker message was an experiment by YouTube. ![]() Some users who've seen it say they have been able to simply close the pop-up and continue blocking ads on YouTube, but it's likely that Google will clamp down on this, or make the pop-up appear regularly enough to be a distraction. The message finishes with two options: Allow ads on YouTube or try YouTube Premium, which is $11.99 per month or $119.99 per year for access to original programs and no ads. ![]() It notes that ads allow YouTube to stay free for billions of users worldwide, and that an ad-free experience is available via the paid-for YouTube Premium. Redditor Sazk100 posted a screenshot earlier this week showing a YouTube popup warning that ad blockers are not allowed on the platform. But Google isn't happy about this potentially lost revenue, and has decided to experiment with a feature that urges ad-blocker users to think again. A hot potato: YouTube's annoying ads often push those who don't want to pay $120 for YouTube Premium to use ad blockers.
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